Iindlela zeMarike ye-Umbrella yeHlabathi (2020-2025): Ulwazi lwabathengisi kunye nabangenisi
Njengomvelisi ophambili kunye nomthengisi wempahla ovela eXiamen, eTshayina,Xiamen HodaI-Co., Ltd. ibisoloko ijonge ngokusondeleyo utshintsho olutshintshayo kwimarike yehlabathi jikelele, ngakumbi eYurophu nase-United States. Njengoko ngaphezulu kwe-95% yemveliso yethu izinikele ekuthumeleni ngaphandle, siqokelele ulwazi oluxabisekileyo malunga nokukhetha kwabathengi, iindlela zorhwebo, kunye neendlela zoshishino kwiminyaka emihlanu edlulileyo. Le posi yebhlog ijolise ekuboneleleni ngesishwankathelo esipheleleyo semarike ye-amburela eguqukayo kwimimandla yaseNtshona ukusuka ngo-2020 ukuya ku-2025, inikezela ngolwazi olusebenzayo kubathumeli, abathengisi ngobuninzi, kunye nabathengisi.
1. Utshintsho lweZinto Ezikhethwayo ngabathengi: Isitayile, Umbala, Umsebenzi kunye neXabiso
Ukubuyiselwa Kwesifo Sobhubhane (2020)–2022)
Ubhubhane we-COVID-19 ekuqaleni ubangele ukwehla okukhulu kokuthengwa kwezinto ezikhethiweyo ezifana nee-ambrela. Nangona kunjalo, imakethi yaphinda yanda ngamandla amangalisayo kwikota yesi-3 ka-2021. Bevalelwe ngaphakathi, abathengi baphucula uxabiso lwabo ngemisebenzi yangaphandle, nto leyo ebangela ukuba bafune izinto ezintsha kungekuphela nje kodwa nee-ambrela ezakhiwe ngenjongo, ezikumgangatho ophezulu. Icandelo "le-ambrela yokuhambahamba" libone uphuhliso olukhulu. Kwiimarike ezisebenzisa ilanga kakhulu njengeSpain, i-Itali, kunye ne-United States esemazantsi, ii-ambrela ezisongwayo ezincinci ezine-UPF 50+ eqinisekisiweyo yokukhusela ilanga zaba yinto ebalulekileyo unyaka wonke, ayiseyiyo nje into yemini yemvula.
Ukukhetha ubuhle kuye kwatshintsha kakhulu. Isambrela esimnyama esiqinileyo nesiqhelekileyo, esihlala ixesha elide sisetyenziswa kakhulu, saqala ukushiya isabelo semarike. Endaweni yaso, abathengi bafuna indlela yokubonakalisa ubuntu babo kunye nokuphucula imo yabo. Imibala eqinileyo ekhanyayo (umthubi wemostade, oluhlaza okwesibhakabhaka lwe-cobalt, i-terracotta) kunye nemizobo enobuchule.—njengeemotif zezityalo, iipateni zejiyometri ezingabonakaliyo, kunye noyilo lwakudala—Eli xesha likwaqinise ukukhula kokwenziwa ngokwezifiso kwe-B2B, iinkampani zi-odola ii-ambrela ezineelogo zeenkampani okanye imizobo ethile yephulo lokuthengisa ukuze zinikwe izipho, nto leyo ebonisa imeko-bume yomsebenzi kunye nobomi obudibeneyo.
Ukwahlulwahlulwa kweMarike: Ukwenziwa kwePremium ngokuchaseneyo nokufuna ixabiso
Imeko yezoqoqosho emva kobhubhane ikhokelele ekwahlukaneni okucacileyo kwemarike:
Icandelo lePremium ($25)–$80): Eli candelo likhule kwi-CAGR eqikelelweyo ye-7% ukusuka ngo-2021 ukuya ku-2023. Imfuno igxile ekusebenzeni kobugcisa kunye nokuzinza. Iimpawu ezifana neefreyimu ezimelana nomoya ezineecanopy ezimbini (ezikwaziyo ukumelana nomoya ongaphezulu kwe-60 mph), iindlela ezivulekayo/ezivala ngokuzenzekelayo, kunye neziphatho ezingatyibilikiyo, ezilungelelanisiweyo, zaba ziingongoma eziphambili zokuthengisa. Ukuqonda indalo kusuke ekubeni yingxaki enkulu ukuya ekubeni ngumqhubi wemfuno ephambili. Iiambrella ezenziwe nge-polyester ephinde yasetyenziswa (i-rPET), izibambo zomthi eziqinisekisiweyo yi-bamboo okanye i-FSC, kunye nezixovuli zamanzi ezingenayo i-PFC ngoku zilindelwe yinxalenye enkulu yabathengi baseYurophu nabaseMntla Melika.
Icandelo lexabiso ($5)–$15): Eli candelo liqhutywa ngumthamo lihlala libalulekile. Nangona kunjalo, nalapha, amathemba anyukile. Abathengi ngoku balindele ukuqina okungcono (iimbambo zokuqinisa ngakumbi) kunye neempawu ezisisiseko ezifana nokubamba okukhululekileyo kwisambrela esingabizi kakhulu esithengwe kwivenkile enkulu okanye kwikhemesti.
Iindlela Ezijonge Phambili (2023)–2025 nangaphezulu)
Uzinzo luyatshintsha ukusuka kwinto ethile ukuya kwinto esisiseko esingenakuxoxiswana ngayo. Ngaphezulu kwama-40% abathengi baseYurophu abangaphantsi kweminyaka engama-45 ngoku bafuna iimveliso ezineziqinisekiso zemvelo eziqinisekisiweyo. Umkhwa wokufumana "ubunewunewu obuzolileyo" kwifashoni uphembelela izincedisi, nto leyo ekhokelela ekufuneni okukhulu kweeambrela ezinemibala engathathi cala, engaphelelwa lixesha (i-oatmeal, i-charcoal, i-olive green) ezineempawu ezincinci kunye nokwakheka kwelaphu okusemgangathweni ophezulu.
E-United States, imakethi yezisombululo ezinkulu zomthunzi iyaqhubeka nokukhula. Ii-patio, ii-beach, kunye nee-ambrela zegalufa zibona uphuhliso kwiindlela zokuthambeka, ii-canopies ezikhupha umoya ukuze kungene umoya, kunye namalaphu aphucukileyo okuvimba i-UV. Ngaphezu koko, uyilo olusebenzisanayo nolunelayisenisi—equka abaculi abadumileyo, abalinganiswa beenkonzo zokusasaza, okanye iilogo zeligi yezemidlalo eziphambili—balawule amaxabiso aphezulu kwaye bakhuthaze ukuthembeka kwabathengi, ingakumbi kwicandelo lezipho.
2. Ukwenziwa kweMveliso yasekuhlaleni, iiNyathelo zoThengiso lweeNkonzo, kunye nokuziphatha kwabaThengisi beMveliso
Indawo yoMveliso yaseYurophu
Imveliso yeeambrela zasekuhlaleni eYurophu ikhethekile kakhulu kwaye ilinganiselwe kubungakanani. I-Itali igcina udumo lweambrela ezikumgangatho ophezulu, ezithengiswa ngefashoni kwaye zenziwe ngesandla, ezihlala zithengiswa njengezixhobo zodidi oluphezulu. I-UK ineempawu ezimbalwa zemveli ezigxile kwiii-ambrela zesintu zentongaKukho imveliso encinci ePortugal naseTurkey, edla ngokukhonza iimarike zengingqi okanye iivenkile ezithile zefashoni ekhawulezayo ezineemfuno zokutshintsha ngokukhawuleza. Okubaluleke kakhulu, le misebenzi ayinakuhlangabezana neemfuno ezinkulu zemarike enkulu. I-European Union'Isicwangciso seNkqubo yeSivumelwano esiLungileyo kunye neSicwangciso sokuSebenza soQoqosho olujikelezayo zizinto ezinkulu ezinamandla, ezikhuthaza abathumeli ukuba babeke phambili ababoneleli ngeenkqubo ezicacileyo nezizinzileyo kunye neemveliso ezenzelwe ukuqina kunye nokuphinda zisetyenziswe ekupheleni kobomi.
Imveliso yasekhaya yaseMelika
I-United States ayinazo iimveliso ezininzi zasekhaya ngaphandle kweendawo ezimbalwa zokusebenzela ezikhethekileyo nezijolise ekulungiseni. Imarike ixhomekeke kakhulu ekuthengeni impahla kwamanye amazwe, apho i-China yayilawula ngokwembali ngenxa yenkqubo yayo epheleleyo yeefektri zelaphu, ababoneleli bezinto, kunye nobuchule bokuhlanganisa. Nangona uxinzelelo lwezopolitiko luye lwabangela iingxoxo malunga namaqhinga okufumana "i-China-plus-one", amanye amazwe afana neVietnam neBangladesh okwangoku awanalo uthotho olupheleleyo, oludibeneyo lokubonelela ngemveliso enzima yefektri, ngakumbi kwiimveliso zobugcisa okanye ezenziwe ngokwezifiso kakhulu.
Imikhwa Yokuthenga Yabathengisi Abangenisa Iimpahla Nabathengisi Abathengisa Ngobuninzi
IJografi yoKufumana iimveliso: ITshayina isalokhu iyindawo yehlabathi engenakuphikiswa ngenxa yokudibanisa kwayo okungaqhelekanga kobukhulu, ukuhambelana komgangatho, isantya, kunye nokukwazi ukwenza ngokwezifiso. Abathumeli bemveliso abathengi nje kuphela imveliso; bafikelela kwinkqubo yenkonzo epheleleyo ukusuka kwinkxaso yoyilo ukuya kulawulo lomgangatho. Iiarhente zokufumana iimveliso zihlala zisebenzisa ii-hubs ezifana neYiwu kunye nesiseko sethu sasekhaya saseXiamen ukuze ziqokelele abavelisi abathembekileyo.
Iingxaki Eziphambili Zokuthenga:
Ukuthobela imithetho kuxhomekeke kakhulu: Ukunamathela kwimigaqo efana ne-REACH ye-EU (iikhemikhali ezithintelweyo), i-CPSIA e-US, kunye nemithetho emitsha malunga neekhemikhali "ezingapheliyo" ze-PFAS kwiingubo kuyimfuneko. Ababoneleli abasebenzayo ababonelela ngeengxelo zovavanyo ezipheleleyo bafumana inzuzo enkulu.
Ukuguquguquka kwe-MOQ: Ingxubakaxaka yecandelo lokubonelela ngo-2021-2022 yenze ii-MOQ ezinkulu zaba ngumqobo. Abathumeli abaphumeleleyo ngoku basebenzisana neefektri ezifana neHoda ezibonelela ngokuguquguquka kwee-odolo ezixutyiweyo—ukudibanisa ii-MOQ ezincinci kwiindlela ezintsha nezinesitayile kunye nenani elikhulu leempahla ezithengiswa kakhulu zakudala.
Ukumelana noLogistics: Imodeli "efike ngexesha elifanelekileyo" yongezwe yi-stockholding enobuchule. Abathengisi abaninzi baseYurophu ngoku basebenzisa iindawo zokugcina impahla kumazwe anobuhlobo nologistics afana nePoland okanye iNetherlands ukuze basasazeke ngokukhawuleza nangokungabizi kakhulu kwilizwekazi, bexhomekeke kubaboneleli be-FOB abathembekileyo e-Asia ukuze bazalise impahla ngobuninzi.
3. Iinkampani zorhwebo kunye namaqhinga okuthengisa: Inkqubo eyahlukeneyo yendalo
Imveliso yeZipho kunye neNtengisoIinkampani
Kwaba badlali, ii-ambrela zihlala ziyindlela yesibini kodwa ephezulu kwaye zinokusetyenziswa ngeendlela ezahlukeneyo. Ukuthengwa kwazo kuqhutywa yiprojekthi kwaye kugxininisa oku:
Ukwenziwa ngokwezifiso okugqwesileyo: Ubuchule bokuprinta iilogo ezintsonkothileyo, uyilo olunemibala epheleleyo, okanye nemifanekiso yefoto ekwikhabhathi.
Uyilo Lokupakisha: Iibhokisi zemiboniso, imikhono, okanye iingxowa eziphinda zisetyenziswe eziphucula ixabiso elibonwayo kubathengi beenkampani.
Ukucwangcisa ngokukhawuleza kunye nexesha elifutshane lokunika inkokheli: Ukuhlangabezana nexesha elikhawulezayo leephulo zokuthengisa kunye neziganeko zeenkampani.
Abathengisi bee-Umbrella ezikhethekileyo kunye neeBrand ze-D2C
Aba ngabayili bemarike kunye nabasunguli befashoni. Bakhuphisana ngembali yophawu kunye namabango emveliso egqwesileyo:
Izinto Eziphazamisayo Ezikwi-Intanethi: Iimpawu ezifana neBlunt yaseNew Zealand (enenkqubo yayo yoxinzelelo lweradial enelungelo lobunikazi) okanye iSenz yaseNetherlands (uyilo olungenakulinganiswa) zakha ubukho bazo ngokuthengisa ngedijithali, iividiyo zokubonisa imveliso ezinomtsalane, kunye nokuthengisa ngokuthe ngqo, okuhlala kuxhaswa ziziqinisekiso ezinamandla.
Iintlobo ngeentlobo zexesha lonyaka nezicwangcisiweyo: Bacwangcisa ngononophelo imijikelo yokuthenga, balayishe izinto ezisetyenzisiweyo ngaphambi kwexesha lemvula yasentwasahlobo neyasekwindla. Ukhetho lwabo ludla ngokukhethwa ngokwemixholo ethile: uhambo, intsebenziswano yefashoni, okanye imozulu embi.
Ubudlelwane be-B2B obuCwangcisiweyo: Bafuna ngenkuthalo izivumelwano neehotele zodidi oluphezulu (zokusetyenziswa ziindwendwe), iibhodi zokhenketho, kunye nabaququzeleli beminyhadala emikhulu, bebonelela ngeemveliso ezenzelwe bona ezisebenza njengezinto eziluncedo kunye nophawu.
Iivenkile ezinkulu kunye nabathengisi abaninzi
Le tshaneli ihambisa inani eliphezulu leeambrela ezisemgangathweni. Iiofisi zabo zokuthenga zisebenza ngokugxila kakhulu kwezi zinto zilandelayo:
Uthethathethwano Ngeendleko Ezinzima: Ixabiso ngeyunithi nganye liyimpembelelo ephambili, kodwa lilinganiswe nemilinganiselo yomgangatho eyamkelekileyo ukuze kuncitshiswe imbuyekezo.
Ukuthobela iMithetho yokuziphatha neyeNtlalo: Ukunamathela kwimigangatho yophicotho-zincwadi efana ne-SMETA okanye i-BSCI kudla ngokuba yimfuneko ukuze kwenziwe ishishini.
Ukuthembeka kweTyathanga loNikezelo: Banceda ababoneleli ngerekhodi eliqinisekisiweyo lokuthunyelwa ngexesha elifanelekileyo, okupheleleyo (imigaqo ye-FOB) kunye nokukwazi ukusingatha ubungakanani obukhulu beodolo kwiinethiwekhi zabo zelizwe lonke.
4. Ukulinganisa Imfuno: Umthamo, Ixabiso, kunye ne-Horizon yoLawulo
Ubungakanani beMarike kunye neNdlela yoKhula
Imarike yesambulela yaseYurophu iqikelelwa ukuba ixabisa€Izigidi ezingama-850-900 ngonyaka ukusukela ngo-2024, kunye ne-CAGR eqhubekayo ye-3-4% eqikelelwayo ukuya kuthi ga ngo-2025, eqhutywa yimijikelo yokutshintshwa kunye neempawu eziphuculweyo. Imakethi yaseMelika inkulu ngokwexabiso elipheleleyo, iqikelelwa kwi-$1.2-1.4 yeebhiliyoni, kunye nokukhula okukhuthazwa lutshintsho lwabantu kumazwe anelanga kunye namandla aqhubekayo kushishino lweemveliso zokukhuthaza.
Uhlalutyo lwamanqaku exabiso ekujoliswe kulo
I-European Union: Indawo emnandi yokuthengisa isambrela esiqhelekileyo esisongwayo kwiivenkile ezinkulu okanye kwiivenkile ezinkulu eziphakathi yi€10–€22. Iiambrela zobugcisa okanye zefashoni eziphambili kwiivenkile ezikhethekileyo zihlala ngokuzithemba€30–€uluhlu lwama-70. Icandelo lezinto zodidi (elidla ngokwenziwa eYurophu) linokubangela ukuba amaxabiso adlule€150.
I-United States: Amaxabiso ahlukeneyo ngokufanayo. Amaxabiso aphambili kubathengisi abakhulu yi-$12–$25. Icandelo eliphambili leeambrela ezikhuseleka emoyeni, zokuhamba, okanye ezisebenzisana nabayili liqala kwi-$35–$90. Iiambrela zegalufa okanye zepatio ezikumgangatho ophezulu zingathengiswa nge-$150-$300.
Imeko-bume yoLawulo neMigangatho eguqukayo
Ukuthobela imithetho akusekho ngqiqweni. Abathumeli abajonge phambili balungiselela oku kulandelayo:
Uxanduva Olubanzi Lomvelisi (EPR): Njengoko sele iqalisiwe kulo lonke elase-EU, iinkqubo ze-EPR ziya kwenza abathumeli baxanduva lwezemali lokuqokelela, ukuphinda kusetyenziswe, kunye nokulahla ukupakisha kwee-umbrella, kwaye ekugqibeleni, iimveliso ngokwazo.
I-PFAS Phase-Outs: Imithetho ejolise kwizinto ze-per- kunye ne-polyfluoroalkyl kwi-coating-repellent coating iyamiselwa eCalifornia (AB 1817) kwaye icetywayo kwinqanaba le-EU. Ababoneleli kufuneka batshintshele kwi-PFAS-free durable water repellent (DWR).
IiPasipoti zeMveliso zeDijithali (iiDPP): Isiseko sesicwangciso soqoqosho olujikelezayo se-EU, iiDPP ziya kufuna ikhowudi ye-QR okanye ithegi kwiimveliso ezichaza izinto, ukuphinda zisetyenziswe, kunye ne-carbon footprint. Oku kuya kuba sisixhobo esinamandla sokucaca kunye nokwahlulahlula kwimarike.
Isiphelo kunye neeNgcebiso zoBuchule kubathengi
Ixesha elisusela ku-2020 ukuya ku-2025 litshintshe kakhulu ishishini elibanzi. Imarike ivuza uzinzo, umgangatho obonakalayo, kunye nokuhamba kakuhle kweenkqubo zokubonelela ngeenkonzo.
Kwabangenisi, abathengisi ngobuninzi, kunye nabathengisi abafuna ukuphumelela, sicebisa oku kulandelayo:
1. Yahlukahlukana ngobukrelekrele: Gcina ubudlelwane nabantu abanobuchuleAbavelisi baseTshayinaukuze ufumane ubungakanani obuphambili kunye nokwenza ngokwezifiso okuntsonkothileyo, kodwa jonga iindawo ezintsha ukuze ufumane imigca ethile yemveliso, engeyoyobuchwephesha kangako. Ukukhangela izinto ezimbini kunciphisa umngcipheko.
2. Lungisa iPotfoliyo eBalaseleyo: Uluhlu lwakho kufuneka ludibanise ngobuchule iziseko zexabiso eliphezulu kunye nokukhethwa kweeambrela eziphezulu, ezicebileyo kwiimpawu zeprimiyamu ezibalisa ibali lozinzo okanye lobuchule.
3. Yamkela Izixhobo zeDijithali: Sebenzisa amaqonga e-e-commerce e-B2B ngolwazi oluneenkcukacha ngemveliso, amaxwebhu okuthobela imithetho, kunye nezixhobo ezifana ne-augmented reality (AR) yokubonakalisa imveliso ebonakalayo ukuze kube lula inkqubo yokuthenga yabathengi bakho.
4. Yiba yiNgcali yokuthobela imithetho: Jonga utshintsho olusemthethweni kwiimarike zakho ekujoliswe kuzo. Sebenzisana nababoneleli abaphambili kwisayensi yezinto eziphathekayo (ezifana neengubo ezingenayo i-PFAS) kwaye unokubonelela ngamaxwebhu afunekayo kwimigangatho yexesha elizayo njengeePasipoti zeMveliso yeDijithali.
5. Sebenzisa ubuchule boMboneleli: Ubudlelwane obuphumeleleyo kakhulu bubudlelwane. Sebenzisana neqabane lakho lokuvelisa kungekuphela nje njengomzi-mveliso, kodwa njengomthombo wophuhliso ukuze ufumane ulwazi malunga neendlela zezinto eziphathekayo, ubunjineli beendleko, kunye nokwenza ngcono uyilo lwemarike yakho ethile.
Apha eXiamen Hoda Co., Ltd., siye satshintsha kunye nale mizila yehlabathi kangangeminyaka engaphezu kwamashumi amabini. Sixhasa amaqabane ethu ngezinto ezingaphezulu nje kokuvelisa; sinikezela ngeenkonzo ezidibeneyo ze-ODM/OEM, isikhokelo sokuthobela imithetho, kunye nezisombululo ze-agile supply chain ezenzelwe ukuhamba kwiingxaki zemarike yanamhlanje. Nxibelelana nathi namhlanje ukuze uphuhlise uluhlu lwee-ambrela ezihambelana nale mizila ijonge phambili kwaye ziqhubele phambili ukukhula kweshishini lakho.
---
I-Xiamen Hoda Co., Ltd. ngumvelisi wee-umbrella osekwe eFujian onamava angaphezu kweminyaka engama-20 yokuthumela ngaphandle, ekhonza abathengi kumazwe angaphezu kwama-50. Siziingcali kuyilo lwee-umbrella ezenziwe ngokwezifiso, imveliso, kunye nezisombululo zorhwebo lwehlabathi, sizibophelele ekudibaniseni ubugcisa obusemgangathweni kunye nophuhliso oluzinzileyo.
Ixesha leposi: Disemba-18-2025