Ingxelo yoHlalutyo oluBanzi lweShishini: IMarike ye-Umbrella yase-Asia naseLatin America (2020-2025) kunye neNjongo yoBuchule yowama-2026
Ilingiselelwe ngu:I-Xiamen Hoda Co., Ltd.
Umhla:EtiMnga 24, 2025
Intshayelelo
I-Xiamen Hoda Co., Ltd., enamava eminyaka engamashumi amabini njengomvelisi ophambili kunye nomthengisi weeambrela ohlala eXiamen, eTshayina, inika olu hlalutyo lunzulu lweI-Asia kunye neLatin America imeko-bume yorhwebo equka i-ambulula. Le ngxelo ijolise ekuboneleleni ngemibono ebalulekileyo malunga nokuguquguquka kwemarike ukususela ngo-2020 ukuya ku-2025, kunye novavanyo olujolise kwi-Asia kunye neLatin America, kunye nokubonelela ngezibikezelo ezijonge phambili kunye neengcamango zesicwangciso-qhinga sonyaka ka-2026.
1. Uhlalutyo lokungeniswa nokuThunyelwa kweeAmbrella e-Asia naseLatin America (2020-2025)
Ixesha eliqala ngo-2020 ukuya ku-2025 libe litshintsho kwishishini elibanzi, elibonakala ngokuphazamiseka okubangelwe yi-bhubhane, uhlengahlengiso lweenkqubo zokubonelela ngeenkonzo, kunye nokubuyela kwimeko yesiqhelo okuqhutywa kukutshintsha kwendlela yokuziphatha kwabathengi.
Imeko-bume yoRhwebo iyonke:
I-China isaqhubeka nokuba yindawo ephambili kwihlabathi liphela, iphethe ngaphezulu kwe-80% yemveliso ethunyelwa ngaphandle kwihlabathi liphela. Ngokwedatha evela kwi-China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts kunye ne-UN Comtrade, ixabiso lezorhwebo lehlabathi lee-ambrela (ikhowudi ye-HS 6601) liye labuyela kwimeko yesiqhelo. Emva kokuncipha okukhulu ngo-2020 (kuqikelelwa ukwehla kwe-15-20%), imfuno inyuke ukusuka ngo-2021 ukuya phambili, iqhutywa yimfuno exineneyo, ukwanda kwemisebenzi yangaphandle, kunye nokugxila okutsha kwizixhobo zobuqu. Ixabiso lemarike yehlabathi kulindeleke ukuba lidlule kwi-USD 4.5 yeebhiliyoni ekupheleni kuka-2025.
IMarike yaseAsia (2020-2025):
Ukutshintsha kwemveliso: I-Asia isisiseko esikhulu semveliso kwaye ikhula ngokukhawuleza kwimarike yokusetyenziswa. Abathengisi abaphambili baquka iJapan, iSouth Korea, iIndiya, kunye namazwe akuMzantsi-mpuma we-Asia (iVietnam, iThailand, iIndonesia, iPhilippines).
Ingcaciso yeDatha: Ukungeniswa kwempahla kwamanye amazwe kulo mmandla kubonakale kuhla okwethutyana ngo-2020 kodwa kwaphinda kwanda kakhulu ukususela ngo-2021. IJapan neSouth Korea zigcine ukungeniswa kwempahla kwamanye amazwe okusemgangathweni ophezulu, okusebenzayo, nokuyilwe ngendlela ezinzileyo. UMzantsi-mpuma we-Asia ubonise ukukhula okumangalisayo, kunye nomthamo wokungeniswa kwamanye amazwe kumazwe afana neVietnam nePhilippines unyuka nge-30-40% ukusuka ngo-2021 ukuya ku-2025, okubangelwa kukunyuka kwengeniso engasetyenziswayo, ukwanda kwabantu basezidolophini, kunye neepateni zemozulu ezimbi kakhulu (amaxesha emvula). I-India'Imakethi yokungenisa impahla kwamanye amazwe, nangona inemveliso enkulu yasekhaya, ikhulele kwiindawo ezikhethekileyo nezikumgangatho ophezulu.
Utshintsho kwiZinto ezithunyelwa ngaphandle: I-China ilawula ukuthunyelwa ngaphandle kwe-Asia. Nangona kunjalo, amazwe afana neVietnam neBangladesh andise amandla awo okuthumela ngaphandle kwiimodeli ezisisiseko, esebenzisa iingenelo zeendleko kunye nezivumelwano zorhwebo. Oku kudale uthotho lokubonelela ngempahla oluhlukeneyo ngakumbi, kodwa olusagxile eTshayina, lwengingqi.
IMarike yaseLatin America (2020-2025):
Ukutshintshatshintsha Kwezinto Ezingeniswayo: I-Latin America yimarike ebalulekileyo exhomekeke ekungenisweni kwee-ambrela. Abathengisi abakhulu yiBrazil, iMexico, iChile, iColombia, kunye nePeru.
Ingcaciso yeDatha: Lo mmandla ujongene nemingeni ebalulekileyo yezothutho kunye nezoqoqosho ngo-2020-2021, nto leyo ebangele ukuguquguquka kwenani lempahla engeniswayo. Nangona kunjalo, ukubuya kwakhona kwabonakala ukususela ngo-2022. IBrazil, eyona marike inkulu, ihlala iphakathi kwabathengisi abaphambili behlabathi abangenisa iiambrela. Izinto ezingeniswayo zaseChile nasePeru zinobuthathaka kakhulu kwimfuno yexesha elithile kwiSouthern Hemisphere. Idatha ibonisa izinga lokukhula konyaka elihlanganisiweyo (CAGR) elimalunga ne-5-7% kwixabiso lokungenisa impahla kulo mmandla ukususela ngo-2022 ukuya ku-2025, lidlula amanqanaba angaphambi kobhubhane. Umthombo oyintloko wezi zinto zingeniswayo ezingaphezulu kwe-90% yiTshayina.
Intsingiselo ephambili: Uvakalelo lwamaxabiso luhlala luphezulu kwiindawo ezininzi zaseLai-tin yaseMelika iimarike, kodwa kukho utshintsho oluphawulekayo, oluhamba kancinci oluya kwiimveliso ezisemgangathweni ophezulu ezinika ukuqina ixesha elide xa kuthelekiswa nelanga elinamandla nemvula.
Isishwankathelo Sokuthelekisa: Nangona zombini ezi ndawo zibuyele kwimeko entle, ukukhula kwe-Asia bekusoloko kuzinzile kwaye kuqhutywa ngumthamo, kuqiniswa yimfuno yayo yangaphakathi kunye neekhonkco zokubonelela eziphucukileyo. Ukukhula kwe-Latin America, nangona kuzinzile, bekuchaphazeleka kakhulu kukuguquguquka kwemali kunye notshintsho lomgaqo-nkqubo wezoqoqosho. I-Asia ibonise umdla omkhulu wokuvelisa izinto ezintsha kunye nefashoni, ngelixa i-Latin America ibeka phambili ixabiso lemali kunye nokuqina.
2. Uqikelelo luka-2026: Imfuno, Iisitayile, kunye neeNdlela zeXabiso
IMarike yaseAsia ngo-2026:
Imfuno: Imfuno kulindeleke ukuba ikhule nge-6-8%, ikhokelwa yi-Southeast Asia kunye ne-India. Izinto ezibangela oku kukutshintsha kwemozulu (ukwanda kwesidingo sokukhuselwa kwe-UV kunye nokukhuselwa kwemvula), ukuhlanganiswa kwefashoni, kunye nokubuyiselwa kokhenketho.
Iintlobo: Imakethi iya kwahluka ngakumbi.
1. Isebenza kakuhle kwaye idityaniswe nobuchwepheshe: Ii-ambrela zelanga ezine-UPF ephezulu (50+), ii-ambrela ezikhaphukhaphu ezingangenisi moya, kunye nee-ambrela ezinokutshaja eziphathwayo ziya kubona imfuno ekhulayo eMpuma Asia.
2. Imfashini kunye nendlela yokuphila: Intsebenziswano nabayili, ii-IP ze-anime/zemidlalo, kunye neebhrendi eziqaphela indalo ziya kuba nkulu. Ii-ambrela ezincinci nezitheleskopu ezineeprinti ezikhethekileyo, iipateni, kunye nezinto ezizinzileyo (njengelaphu le-PET elihlaziyiweyo) ziya kuba zezona zithengiswa kakhulu.
3. Isiseko kunye nePromoshini: Imfuno ezinzileyo yeeambrela ezifikelelekayo nezihlala ixesha elide zezipho zeenkampani kunye nokusasazwa ngobuninzi.
Uluhlu lwamaxabiso: Kukho uluhlu olubanzi lwezixhobo: ii-ambrela ezithengiswa ngexabiso eliphantsi (i-USD 1.5 - 3.5 FOB), ii-ambrela zefashoni/ezisebenzayo (i-USD 4 - 10 FOB), kunye nee-ambrela zeprimiyamu/zomyili/zobuchwephesha (i-USD 15+ FOB).
IMarike yaseLatin America ngo-2026:
Imfuno: Kulindeleke ukukhula okuphakathi kwe-4-6%. Imfuno iya kuhlala ixhomekeke kakhulu kwixesha lonyaka nakwimozulu. Uzinzo kwezoqoqosho kumazwe aphambili afana neBrazil neMexico luya kuba lolona phawu luphambili.
Iintlobo: Ukusebenziseka kuya kulawula.
1. Ii-Umbrellas zeMvula neLanga ezihlala ixesha elide: Ii-umbrellas ezinkulu ezineefreyimu eziqinileyo (i-fiberglass yokumelana nomoya) kunye neengubo zokukhusela i-UV ephezulu ziya kuba zezona zibalulekileyo.
2. Ukuvula/ukuvala ngokuzenzekelayo: Olu phawu lutshintsha ukusuka kwi-premium ukuya kwi-standard expectation kwiimveliso ezininzi eziphakathi.
3. Izinto Ezikhethwayo Ngobuhle: Imibala eqaqambileyo, iipateni zasetropiki, kunye noyilo olulula nolunobuhle ziya kuthandwa. Le ndlela "enobuhlobo nendalo" iyavela kodwa ngesantya esiphantsi kunaseAsia.
Uluhlu lwamaxabiso: Imakethi ikhuphisana kakhulu ngexabiso. Ubuninzi bemfuno buya kuba kuluhlu oluphantsi ukuya koluphakathi: USD 2 - 6 FOB. Amacandelo eprimiyamu akhona kodwa awanamsebenzi.
3. Imingeni enokubakho kwiimveliso zaseTshayina ezithunyelwa kwamanye amazwe ngo-2026
Nangona iTshayina ikwindawo ephezulu, abathengisi bamanye amazwe kufuneka bahambe kwindawo enzima ngakumbi ngo-2026.
1. Utshintsho kwiMigaqo-nkqubo yezeNdalo kunye neyezoRhwebo:
Iingcinezelo Zokwahlukahluka: Amanye amazwe aseAsia naseLatin America, aphenjelelwa ziingxaki zorhwebo kunye namaqhinga e-"China Plus One", anokukhuthaza ukwenziwa kwemveliso okanye ukufumana iimveliso kwamanye amazwe afana neVietnam, iIndiya, okanye iBangladesh. Oku kunokuchaphazela isabelo semarike sokuthunyelwa kwempahla kwamanye amazwe okuqhelekileyo eTshayina.
Iingozi zeRhafu kunye nokuThotyelwa kweMithetho: Amanyathelo orhwebo oluhlangeneyo okanye imithetho engqongqo yokunyanzeliswa kwemvelaphi kwiimarike ezithile inokuphazamisa ukuhamba korhwebo okukhoyo kwaye ichaphazele ukukhuphisana kweendleko.
2. Ukhuphiswano oluQiqisiweyo lweHlabathi:
Amashishini Asekhaya Akhulayo: Amazwe afana neIndiya neBrazil akhuthaza ngenkuthalo amacandelo awo okuvelisa asekhaya. Nangona engekafiki kwinqanaba laseTshayina, aba ngabakhuphisana abanamandla kwiimarike zawo zasekuhlaleni nezaselumelwaneni kwiindidi ezisisiseko.
Ukhuphiswano lweendleko: Abakhuphisana nabo eMzantsi-mpuma Asia naseMzantsi Asia baza kuqhubeka becela umngeni eTshayina ngexabiso eliphantsi lee-odolo ezibiza kakhulu.
3. Utshintsho lweTyathanga lokuNika kunye noxinzelelo lweendleko:
Ukuguquguquka kwezinto: Nangona kuncitshiswa, iindleko zezinto ezithunyelwayo kunye nokuthembeka kwehlabathi zisenokungabuyeli ngokupheleleyo kumanqanaba angaphambi kobhubhane. Ukuguquguquka kweendleko zokuthumela eLatin America, ngakumbi, kunokunciphisa amathuba enzuzo.
Iindleko zokufaka izinto ezithengiswayo ezinyukayo: Ukuguquguquka kwamaxabiso ezinto ezisetyenziswayo (i-polyester, i-aluminium, i-fiberglass) kunye neendleko zabasebenzi basekhaya eTshayina kuya kubeka uxinzelelo kwiindlela zokubeka amaxabiso.
4. Ukutshintsha kweemfuno zabathengi kunye nemithetho:
Imiyalelo Yokuzinza: Zombini iAsia (umz., iJapan, iSouth Korea) kunye neendawo ezithile zaseLatin America ziyayithobela ngakumbi imithetho yokusingqongileyo. Oku kuquka iimfuno zezinto ezinokuphinda zisetyenziswe, ukupakishwa kweplastiki okuncitshisiweyo, kunye nokutyhilwa kwekhabhoni. Ukusilela ukuziqhelanisa kunokunciphisa ukufikelela kwimarike.
Imigangatho yoMgangatho noKhuseleko: Iimarike zinyanzelisa ulawulo olungqongqo lomgangatho. KwiLatin America, iziqinisekiso zokuqina kunye nokukhuselwa kwe-UV zisenokwenziwa zibe semthethweni ngakumbi. Abathengi baseAsia bafuna zombini iindlela zefashoni ezisemgangathweni ophezulu kunye nezikhawulezayo.
Isiphelo kunye neziphumo zoBuchule
Iimarike eziquka i-Asia neLatin America zibonelela ngamathuba okukhula okuzinzileyo ngo-2026 kodwa ngaphakathi komgaqo-nkqubo wemingeni enzima. Impumelelo ayisayi kusekelwa kuphela kumandla okuvelisa kodwa kubuchule bobuchule.
Kwabathumela impahla kwamanye amazwe abanjengoXiamen Hoda Co., Ltd., indlela eya phambili ibandakanya oku kulandelayo:
Ukwahluka kweMveliso: Ukunyusa uthotho lwexabiso ngokugxila kwiimveliso ezintsha, ezijolise kuyilo, nezizinzileyo, ngakumbi kwimarike yaseAsia.
Ukwahlulahlula iMarike: Ukulungisa iipotifoliyo zemveliso—inikezela ngezisombululo eziphuculiweyo nezihlala ixesha elide zaseLatin America kunye neeambrela eziphuculiweyo zobuchwepheshe zaseAsia eziqhutywa yimfashini.
Ukumelana neCandelo loNikezelo: Ukuphuhlisa ikhonkco loNikezelo oluguquguqukayo nolucacileyo ukuze kuncitshiswe umngcipheko wezothutho kunye neendleko.
Ukuqinisa uBudlelwane: Ukutshintsha ukusuka ekuthumeleni impahla kwamanye amazwe ngokwentengiselwano ukuya ekwakheni ubudlelwane obucwangcisiweyo nabasasazi kwiimarike eziphambili, ukubabandakanya kuphuhliso kunye nocwangciso lwezinto ezikhoyo.
Ngokwamkela izinto ezintsha, uzinzo, kunye namaqhinga athile kwimarike, abathumeli bangaphandle baseTshayina abanakukwazi nje ukuhlangabezana nemingeni ezayo kodwa baqinise ubunkokeli babo kushishino oluphambili lwehlabathi.
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Malunga neXiamen Hoda Co., Ltd.:
Yasekwa ngo-2006 eXiamen, eTshayina, iXiamen Hoda ngumvelisi ophambili odibeneyo kunye nothumela ngaphandle iiambrela. Njengoko sineminyaka engama-20 yokuzinikela kushishino, sigxile ekuyileni, ekuphuhliseni, nasekuveliseni uluhlu olubanzi lweeambrela zemvula, ilanga, kunye nezefashoni ezikumgangatho ophezulu kwiimarike zehlabathi. Ukuzinikela kwethu ekuveliseni izinto ezintsha, ukulawula umgangatho, kunye nenkonzo egxile kubathengi kusenze saba liqabane elithembekileyo kwiimveliso kwihlabathi liphela.
Ixesha leposi: Disemba-25-2025