Njengomvelisi omkhulu weambrela e-China, thina, i-Xiamen Hoda, sifumana uninzi lwemathiriyeli yethu ekrwada e-Dongshi, kwindawo yaseJinjiang. Le yindawo apho sinezona mithombo ziluncedo kuzo zonke iindawo kubandakanya imathiriyeli ekrwada kunye nabasebenzi. Kweli nqaku, siya kukhokelela kukhenketho lwakho malunga nendlela imboni yeambrela ekuphuhliseni kuyo yonke le minyaka.
Njengoko intetho isitsho, iambrela yeDongshi ixhasa ihlabathi. Nangona kunjalo, kule minyaka mithathu idlulileyo, ishishini leambrela elijolise kumazwe angaphandle kwiDolophu yase-Dongshi, kwisiXeko saseJinjiang, liye lacelwa umngeni kakhulu ngubhubhane. Imakethi yokuthumela ngaphandle iyatshintsha, ikhawulezise ukuvulwa kwemarike yasekhaya, ukuya kurhwebo lwangaphandle, intengiso yasekhaya ibe lishishini iambrela e Dongshi efuna ukuya uphuhliso oluzinzileyo kunye nomgangatho ophezulu iinketho eziyimfuneko.
Izolo, kwiDolophu yaseDongshi iZhendong Development Zone, iholo leshishini le-e-commerce laseDongshi linyusa umhombiso wangaphakathi. Le yidolophu yakutshanje ye-Dongshi kwiqela elikhokelwa ngurhulumente, ukulima kunye nokukhulisa iqonga le-e-commerce le-ambrella, ukunceda i-Dongshi iambrela ukukhawulezisa ukuvulwa kwempumelelo yemarike yasekhaya.
"Emva kokugqitywa kwe-pavilion, siya kutsala amashishini asambrela ukuba abonise kwi-pavilion, kunye ne-dock kunye neqonga le-Alibaba 1688 kunye nabarhwebi bemiboniso ehambelanayo ukubamba imiboniso yeambrela eqhelekileyo, ukwakha isiseko sewebhu kunye neqonga lokukhetha, kunye nokukhawulezisa ukwanda kwe-Dongshi. isabelo semarike yeambrela kwimarike yasekhaya." UNobhala weKomiti yeDolophu yaseDongshi uHong waseka ukuba.
Ngapha koko, iDolophu yaseDongshi, eyaziwa ngokuba yi "umbrella capital of China", iye yafaniswa "nomlenze wendlovu" apho imboni yeambrela yaseDongshi ixhomekeke kuyo ukuze iphile, ngakumbi ukuthunyelwa kwamanye amazwe iiambrela ezinemiyalelo emikhulu. I-Dongshi ikwalelona ziko likhulu lemveliso kunye nokuhanjiswa kwamanye amazwe kweemveliso zeambrela kunye nezixhobo ezikrwada nezincedisayo zokwenza iambrela eTshayina.
Emva kokuqhambuka kobhubhane, ii-odolo zorhwebo zangaphandle ziye zehla, isabelo sentengiso yeeambrela ezigqityiweyo zasekhaya sasincinci, kwaye ixabiso elongezelelweyo leemveliso laliphantsi, eliye laya lisiba yingxaki “yentamo” ethintela uphuhliso lweshishini lezambulela ze-Dongshi. Ngakolunye uhlangothi, njengesiseko sokuvelisa i-ambrella kunye ne-umbrella eluhlaza kunye nezinto ezincedisayo, iDolophu yaseDongshi inikeza inani elikhulu lamathambo e-ambulera, intloko ye-ambulera kunye nezinye izixhobo zeZhejiang Shangyu, i-Hangzhou kunye nezinye iziseko ze-ambulera; Iiambrela ezigqityiweyo zikaDongshi zihlala zibonelelwa kwi-Yiwu kunye nezinye iziseko ze-e-commerce; I-Dongshi nayo ayinakunqongophala kwamashishini asambrela azii-OEM zeempawu zeambrela zasekhaya ezikumgangatho ophezulu njengeJiaoxia.
I-Dongshi ayizange iswele amashishini eambrela alungileyo kunye nekhonkco leshishini leambrela eligqibeleleyo, kodwa ayikwazanga ukuleqa ixabiso elongezelelweyo lentengiso yeambrela ngenxa yeendlela ezimxinwa zentengiso yasekhaya. Ngaphambili, kwakukho amashishini ane "iodolo ezinkulu" zokucinga, ngokucinezela iindleko zokuqalisa i-9.9 yuan ambrellas, ngethemba lokuthatha inzuzo yamaxabiso aphantsi ukuvula imarike.
"Nangona kunjalo, ukusebenza kweli nyathelo kuncinci kakhulu." I-Hong isungulwe ngokungafihlisiyo, ukuqondwa kwabathengi be-brand, imfuno yobuntu, njl., zonke zinyanzelise i-Dong Shi ambrella amashishini ukuba akhawulezise utshintsho lwemveliso, ulawulo, imodeli yokuthengisa, ukubamba iiambrela zasekhaya kwimarike ephezulu.
Utshintsho lwekhulu utshintsho. Umntu ophethe iofisi yeshishini kwidolophu yaseDongshi uhlalutya ukuba xa kuthelekiswa nemiyalelo emikhulu kurhwebo lwangaphandle, iimveliso zasekhaya zihlawula ingqalelo ngakumbi kumntu, ukusebenza kunye nokusetyenziswa kwemiboniso eyahlukeneyo kunye nezinto ezintsha; ngelo xesha, ixesha elifutshane lonikezelo, ubungakanani bomyalelo omncinci, impendulo yemarike ekhawulezayo kunye nezinye iimfuno ziye zabeka imingeni emitsha kumashishini ama-amburela e-Dongshi ukusuka kwintengiso ye-brand, uyilo lwamashishini ukuya kuphuhliso lwemveliso esebenzayo kunye nokwakhiwa kwamajelo okuthengisa.
Isisombululo esifanelekileyo kwingxaki echanekileyo, eyenziwe ngokufanelekileyo. Ukugxininisa kwingxaki yeshishini le-ambrella, ikomiti yeqela ledolophu yaseDongshi kunye norhulumente uya kusungula inani lamanyathelo okukhawulezisa ukufakwa kwe-"umbrella capital yaseChina" kwimarike yasekhaya, ukukrazula urhwebo lwangaphandle, intengiso yasekhaya "imilenze emide kunye nemfutshane" ingxaki.
"Ukongeza ekutsaleni i-traffic ngokusebenzisa imiboniso kunye nokwakha iqonga losasazo ephilayo, siya kuqhuba noqeqesho lwe-e-commerce, simeme abaququzeleli bewebhu ukuba 'bancedise', bavule i-amburella iziteshi zokuthengisa kwi-intanethi, kunye nokwakha uqoqosho lwe-e-commerce. inkqubo yendalo. " U-Hong uthe u-Dongshi uya kuqinisa intsebenziswano phakathi kwamashishini ambrela kunye neeyunivesithi kunye neekholeji kwindawo yaseQuanzhou, ukuqokelela iitalente ze-e-commerce kwishishini le-ambrella; kwangaxeshanye, ukuthatha ithuba lokuqokelela amashishini, ukudibanisa ukuhamba kwezinto kwishishini leambrela, uthethathethwano olumanyeneyo kunye neenkampani ezahlukeneyo zolungiselelo, ukunciphisa iindleko zolungiselelo lwamashishini, kunye nokunceda amashishini asambrela ukunciphisa umthwalo kunye nokwandisa ukusebenza kakuhle.
Kuyafaneleka ukukhankanya ukuba, phantsi kwempembelelo yophando lwezenzululwazi kunye nobuchwepheshe kunye nophuhliso, kutshanje, ithambo le-amburela ye-Dongshi liphumelele ukutsiba ukusuka kwi-semi-self-ovula kunye nokuvala ukuzivula ngokupheleleyo kunye nokuvala, kunye nokhuphiswano lwemarike yemveliso. iphuculwe kakhulu. Ukusetyenziswa kwezinto ezintsha kukwaphucule ngakumbi ukusebenza kunye nobuhle beemveliso.
Ngaphantsi kokukhuthazwa kweKomiti yeQela leDolophu yaseDongshi kunye noRhulumente, iJinjiang Umbrella Industry Association iya kusekwa kungekudala. "Xa kuthelekiswa nombutho owandulelayo, i-Jinjiang Dongshi Umbrella Industry Association, kuya kubakho 'igazi elitsha' kwishishini, kunye neenkampani ezingaphezulu kwe-100 zamalungu ekulindeleke ukuba zongezwe, kubandakanywa amashishini amaninzi e-ambrella asekwe ngabantu abatsha baseJinjiang." Xu Jingyu, usekela-sodolophu weDolophu yase-Dongshi, wazisa ukuba ukongeza, umbutho uya kuphinda ufunxe amashishini asemntla nasezantsi kunye nababoneleli ngeenkonzo abanxulumeneyo ukuba bajoyine, kunye ukwenza ishishini leambrela eJinjiang libe likhulu, libengcono kwaye lomelele.
Thina, i-Xiamen Hoda, ibonelela ngee-odolo ezininzi kwindawo ye-Dongshi. Ngoko ke, kuyasivuyisa ukubona ukuphucuka kweshishini leambrela laseDongshi. Sikholelwa ukuba siya kufumana uncedo olungakumbi ukusukela ngoku ukuze sibe ngoyena mthengisi / umenzi weambrela ubalaseleyo kwihlabathi liphela.
Ixesha lokuposa: Jun-18-2022