Njengomvelisi omkhulu wee-umbrella eTshayina, thina, iXiamen Hoda, sifumana uninzi lwezixhobo zethu ezikrwada ezivela eDongshi, eJinjiang. Le yindawo apho sinemithombo elula kuzo zonke iindawo kuquka izixhobo ezikrwada kunye nabasebenzi. Kweli nqaku, siza kukukhokela kutyelelo lwakho malunga nendlela imboni yee-umbrella ephuhlisa ngayo kule minyaka idlulileyo.
Njengoko isitsho, i-Dongshi umbrella ixhasa ihlabathi. Nangona kunjalo, kwiminyaka emithathu edlulileyo, ishishini le-umbrella elijolise ekuthumeleni ngaphandle eDongshi Town, eJinjiang City, liye lachatshazelwa kakhulu yibhubhane. Imarike yokuthumela ngaphandle iyatshintsha, ikhawulezisa ukuvulwa kwemarike yasekhaya, ukuya kurhwebo lwangaphandle, ukuthengisa ngaphakathi kuba lishishini le-umbrella eDongshi elifuna ukuhamba ngophuhliso oluzinzileyo nolusemgangathweni ophezulu lweendlela ezifunekayo.
Izolo, kwiDongshi Town Zhendong Development Zone, iholo yeshishini le-e-commerce yeshishini le-umbrella laseDongshi linyusa ukuhombisa kwangaphakathi. Eli lidolophu yakutshanje yaseDongshi apho urhulumente weqela elikhokelayo, elilima kwaye likhulisa iqonga le-e-commerce yeshishini le-umbrella, linceda i-e-commerce yaseDongshi ukuba ikhawulezise ukuvulwa kwentshukumo yokuphumelela kwimarike yasekhaya.
"Emva kokugqitywa kwepavilion, siza kutsala amashishini ee-umbrella ukuba abonise kwipavilion, size sinxibe iqonga le-Alibaba 1688 kunye nabathengisi bemiboniso abanxulumene nalo ukuze babambe imiboniso ye-umbrella rhoqo, bakhe isiseko se-webcast kunye neqonga lokukhetha, kwaye bakhawulezise ukwanda kwesabelo semarike se-umbrella ye-Dongshi kwimarike yasekhaya." Unobhala weKomiti yeQela leDongshi Town uHong waseka loo nto.
Enyanisweni, iDongshi Town, eyaziwa ngokuba yi "umbrella capital yaseTshayina", ithelekiswa "nomlenze wendlovu" apho ishishini leembrella laseDongshi lixhomekeke khona ukuze liphile, ikakhulu ekuthumeleni iiambrela ezinee-odolo ezinkulu. IDongshi ikwaliziko elikhulu lokuvelisa nokuhambisa iimveliso zeeambrela kunye nezinto eziluhlaza nezincedisayo zokwenza iiambrela eTshayina.
Emva kokuqhambuka kobhubhane, ii-odolo zorhwebo lwangaphandle zehla, isabelo semarike see-ambrela ezigqityiweyo zasekhaya sasincinci, kwaye ixabiso elongezelelweyo leemveliso laliphantsi, nto leyo eyaba yingxaki "yentamo" eyathintela uphuhliso lweshishini lee-ambrela zaseDongshi. Kwelinye icala, njengesiseko semveliso ye-ambrela kunye nee-ambrela zezixhobo eziluhlaza nezincedisayo, iDongshi Town ibonelela ngenani elikhulu lamathambo ee-ambrela, intloko yee-ambrela kunye nezinye izixhobo zeZhejiang Shangyu, Hangzhou kunye nezinye iziseko zee-ambrela; ii-ambrela ezigqityiweyo zaseDongshi zihlala zinikezelwa kwiYiwu nakwezinye iziseko zorhwebo lwe-e; iDongshi ikwaswele amashishini ee-ambrela angama-OEM kwiimveliso zee-ambrela zasekhaya eziphezulu ezifana neJiaoxia.
IDongshi ayizange iswele amashishini alungileyo ee-umbrella kunye nochungechunge olugqibeleleyo lweshishini lee-umbrella, kodwa ayizange ikwazi ukuleqa ixabiso eliphezulu elongezelelekileyo lemarike yee-umbrella ngenxa yeendlela ezincinci zokuthengisa zasekhaya. Ngaphambili, bekukho amashishini aneengcinga "ezinkulu", ngokucinezela iindleko zokuqalisa ii-umbrella ze-9.9 yuan, enethemba lokusebenzisa amaxabiso aphantsi ukuvula imarike.
"Nangona kunjalo, ukusebenza kweli nyathelo kuncinci kakhulu." UHong waseka ngokunyanisekileyo, ukuqatshelwa kophawu ngabathengi, imfuno eyenzelwe wena, njl.njl., konke oku kwanyanzela amashishini e-Dong Shi ukuba akhawulezise utshintsho lwemveliso, ulawulo, imodeli yokuthengisa, ukuze abambe ii-ambrela zasekhaya kwimarike ephezulu.
Utshintsho olukhulu. Umntu ophethe iofisi yeshishini eDongshi town uhlalutya ukuba xa kuthelekiswa nee-odolo ezinkulu kurhwebo lwangaphandle, iimveliso zasekhaya zinika ingqalelo engakumbi ekwenzeni ngokwezifiso, ukusebenza kunye nokusetyenziswa kweendawo ezahlukeneyo kunye nezixhobo ezintsha; kwangaxeshanye, ixesha elifutshane lokuhanjiswa, ubungakanani be-odolo encinci, impendulo ekhawulezayo kwimarike kunye nezinye iimfuno ziye zabeka phambili imingeni emitsha kumashishini aquka iDongshi ukusuka ekuthengisweni kweempawu, uyilo lwemizi-mveliso ukuya kuphuhliso lwemveliso olusebenzayo kunye nokwakhiwa kweendlela zokuthengisa.
Isisombululo esifanelekileyo sengxaki efanelekileyo, senzelwe wena. Begxile kwingxaki yoshishino lwe-umbrella, ikomiti yeqela ledolophu yaseDongshi kunye norhulumente baza kuqalisa amanyathelo amaninzi okukhawulezisa ukumiliselwa kwemarike yasekhaya "yemali-umbrella yaseTshayina", ukuphelisa ingxaki yorhwebo lwangaphandle, intengiso yasekhaya "emide nemfutshane".
"Ukongeza ekutsaleni abantu ngemiboniso nokwakha iqonga losasazo olubukhoma, siza kuqhuba noqeqesho lwe-e-commerce, simeme abagcini bewebhu ukuba 'bancede', bavule iindlela zokuthengisa kwi-intanethi kushishino lwe-umbrella, baze bakhe inkqubo yezoqoqosho ye-e-commerce." UHong uthe iDongshi iza kuqinisa intsebenziswano phakathi kwamashishini aquka iiyunivesithi kunye neekholeji kummandla waseQuanzhou, ukuqokelela iitalente zorhwebo lwe-e-commerce kushishino lwe-umbrella; kwangaxeshanye, ukusebenzisa ithuba lokuqokelela amashishini, ukudibanisa ukuhamba kwezinto eziquka imboni ye-umbrella, ukuxoxisana okudibeneyo neenkampani ezahlukeneyo zezothutho, ukunciphisa iindleko zezothutho zamashishini, kunye nokunceda amashishini aquka i-umbrella ukunciphisa umthwalo kunye nokwandisa ukusebenza kakuhle.
Kuyafaneleka ukukhankanya ukuba, phantsi kwempembelelo yophando lwesayensi nobuchwepheshe kunye nophuhliso, kutshanje, i-Dongshi umbrella bone ifikelele kwinqanaba ukusuka ekuvulekeni nasekuvalekeni okuncinci ukuya ekuvulekeni nasekuvalekeni okupheleleyo, kwaye ukukhuphisana kwemarike yemveliso kuphuculwe kakhulu. Ukusetyenziswa kwezixhobo ezintsha kukwaphucule ngakumbi ukusebenza kunye nobuhle beemveliso.
Phantsi kokukhuthazwa kweKomiti yeQela leDongshi Town kunye noRhulumente, iJinjiang Umbrella Industry Association iza kumiselwa kungekudala. "Xa kuthelekiswa nowandulelayo wombutho, iJinjiang Dongshi Umbrella Industry Association, kuza kubakho 'igazi elitsha' elingakumbi kushishino, apho kulindeleke ukuba kongezwe iinkampani ezintsha ezingaphezu kwe-100, kuquka namashishini amaninzi asekelwe ngabantu abatsha baseJinjiang." UXu Jingyu, usekela-sodolophu weDongshi Town, uxele ukuba ukongeza, umbutho uza kuthabatha amashishini asisiseko asezantsi naphezulu kunye nababoneleli beenkonzo ezinxulumene nawo ukuba bajoyine, kunye ukwenza ishishini lesiseko eJinjiang libe likhulu, lingcono kwaye liqine.
Thina, Xiamen Hoda, sinikezela ngee-odolo ezininzi kummandla waseDongshi. Ngenxa yoko, sonwabile ukubona ukuphucuka kwishishini lee-umbrella zaseDongshi. Sikholelwa ukuba siza kufumana iingenelo ezingaphezulu ukususela ngoku ukuze sibe ngababoneleli/abavelisi bee-umbrella ababalaseleyo kwihlabathi liphela.
Ixesha lokuthumela: Juni-18-2022